Branding & Marketing Guru joins Alerje as new Chief Marketing Officer
We’re delighted to announce our new Chief Marketing Officer, Christa Chambers-Price! While we knew and respected each other from afar, I first had the pleasure of engaging with her during Alerje’s time in the Backstage Detroit Accelerator. I was blown away by Christa’s ability to extract the inner storytelling genius out of our cohort in only one session! After that sample, I knew that I had to find a way to work with her.
Christa’s experience and energy have been the perfect combination for our team since hitting the ground running. Trusted by world renowned brands like the American Heart Association (AHA) and Goldman Sachs 10K Small Businesses just to name a few. We’re grateful to have Christa’s imprint on Alerje’s growing brand moving forward!
“During a time of transition, unrest, and challenge, this is a glorious time for a particular type of innovator: curious, imaginative people who are determined to solve big problems. Alerje, led by the inflatable Javier Evelyn, is that team. Alerje seeks to solve a big problem that affects over 220 million food allergy sufferers worldwide. It’s a big vision and one that will make an enormous, positive impact on so many lives. My grandfather used to say, ’if you see a good fight, get in!’. It’s an honor to join the Alerje team on this daring, exciting journey to help change and improve the lives of people who deserve it.”
About Christa Chambers-Price:
Christa is a military intelligence Army National Guard veteran and a former FBI Fingerprint analyst. For over 25 years, she has led teams, large and small, to transform their products into brands. Her mantra is that ‘customers buy products, but trust brands.’ Her work involves guiding founders to discover why they exist and for whom, craft their ‘secret sauce’, and build the right strategies and narratives to own whatever room they find themselves. She was a founder of Entre-SLAM, an storytelling and entertainment series, where underrepresented entrepreneurs stood center stage to share stories of struggle, triumph, and tenacity. This popular series grew from Ann Arbor to Detroit and expanded into Chicago and Memphis. Christa also built and developed a national business accelerator for the American Heart Association. She recruited, trained, and helped lift tech and social impact founders of color and HBCU student innovators to national stages. Alumnae of her work has gone on to be a Top 10 Finalist for the celebrity-studded CNN’s Hero’s Celebration and recognized by major media outlets like Forbes and Fast Company. Within four years of launch, grants for the accelerator grew 1400%. She is the author of The Brand Storybook: Everything an Innovator Needs to Know to Discover Their Voice, Own it, and Move the World. Christa is a member of the United Nations Educational, Scientific and Cultural Organization, Creative Cities network, an initiative that has identified the critical need to include innovation, design and creativity as a strategic factor for sustainable urban development. Originally from Virginia, Christa received her Bachelor’s degree from The University of Michigan.
Alerje is developing a Proactive Patient Engagement platform to improve the lives of those impacted by food allergies.